Broadband News & Mobile Broadband News

TalkTalk (TalkTalk.co.uk) has launched a new heavy weight advertising campaign which rebrands the company as Britain’s brighter phone and broadband company.

The move follows TalkTalk’s recent acquisition of the Tiscali UK business which made the TalkTalk Group, comprising the brands TalkTalk, AOL and Tiscali as the UK’s largest home broadband provider with over 4 million customers.

The advertising campaign involving outdoor posters, press and TV, aims to communicate TalkTalk’s stature and Britishness whilst also portaying its bright ideas for providing better value and more reliable broadband and phone services.

It uses creative featuring words and images created by ‘light graffiti’ set against night-time backdrops across Britain, including Whitehall, Primrose Hill, Brighton beach and Canal Street in Manchester.

The Marketing Director at TalkTalk, Olivia Streatfeild, said: “Customers are looking for a phone and broadband company that gives them great value and outstanding service. Our new campaign focuses on the bright ideas we already have – like free local calls for millions of our customers, ensuring your family is safer online, and making our Essentials package the richest in the market – and underlines our intention to keep innovating in these areas over the coming months”.

Readers can find out more on TalkTalk’s brighter phone and broadband packages by going to the TalkTalk.co.uk website.

They can also read our independent review of TalkTalk Broadband here.

The Carphone Warehouse has confirmed that TalkTalk will be completely de-merged from the company by July 2010 – with the businesses likely to become two separate listed companies.

TalkTalk is currently the Carphone Warehouse’s UK home phone and broadband division. It delivers fixed line phone services to more than 3.9 million homes with 2.8 million of these also taking broadband.

It will become the UK’s second largest broadband supplier once its acquisition of the Tiscali UK broadband business is completed later this month.

The CEO of the Carphone Warehouse, Charles Dunstone, said, “It’s been increasingly obvious that the group is now two businesses – Best Buy Europe and TalkTalk Group. The one grew out of the other; but both have now reached the stage where there are no material synergies between them and where, for operational and competitive reasons, they need to operate independently. The businesses are effectively run as separate entities already, each with highly experienced and strong management teams.”

He continued, “The logic to demerge the two businesses and to give each shareholder a proportional direct interest in both is therefore clear. We have undertaken the necessary planning to confirm our view that this is in shareholder’s interests and to determine the practicable way of achieving the demerger process at the latest by July 2010.”

In related news Vodafone and the Carphone Warehouse have reconnected for the first time since 2006.

In 2006 the Carphone Warehouse stopped selling Vodafone contract mobile phones in its stores. Now customers will once again be able to buy Vodafone mobiles from the Carphone Warehouse.

TalkTalk have revealed outline plans on how they intend to integrate the Tiscali Broadband business into its own.

The company plans to fully support and fund Tiscali’s existing operations which will provide reassurance for Tiscali’s existing customers, whilst also improving the operations using its own voice telephony and data provision experience.

The CEO of TalkTalk, Charles Dunstone, said, “Tiscali will bring a significant additional dimension to the group and enable us to further develop the markets for both enterprise networks and white-label ADSL broadband.”

New broadband products are also planned. The Corporate Development Director of TalkTalk, David Goldie, hinted that the company would be embarking on an exciting new programme of product innovation and development throughout the next year.

TalkTalk’s acquisition of Tiscali is set to be finalised by the end of June and will result in TalkTalk becoming the biggest residential broadband provider in the UK with nearly 4.25 million customers.

Talk Talk are offering free connection on all their broadband plans when you order this weekend only.

The means you can save £29.99 in addition to the £30 you’ll be saving thanks to Talk Talk’s ongoing free wireless router offer.



Remember, you can get free Talk Talk Broadband with one of their half price call plans with prices starting from £3.25 per month. Combine this with the free wireless router and now free connection offer, it makes sense to order Talk Talk Broadband this weekend.

Find out more in our Talk Talk Broadband review here or call Talk Talk now on 0800 049 7865 – lines are open all weekend!

From today Talk Talk are offering a free wireless router worth £30 when you order any TalkTalk Broadband package either online or via their telephone call centre (phone 0800 049 7865).

You can also still get the Talk Talk Broadband call plans for half price which means unlimited evening and weekend calls to local, national and international landlines, plus free broadband, for just £3.25 a month for the first 3 months.



The free wireless router offer combined with free broadband and half price call plans makes Talk Talk Broadband the UK’s best value broadband and phone provider.

For further information on the range of Talk Talk packages available, please read our Talk Talk Broadband review.